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The Partnership Playbook

Stop selling. Start partnering.

The operating system I used to close partnerships with brands you watch every Sunday, across sports, entertainment, and media. Now it's a playbook you can run starting Monday morning.

⚡ Now included: Selling with AI
Get The Partnership Brief, free every week.

One tactic, one real deal story, and one move you can make this week. Five-minute read, free.

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Watch first · 60 seconds
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Partnerships for the LA Dodgers, Therabody, Velocity Black (Capital One) & OneTeam Partners  ·  EMBA, Chicago Booth
The problem

Most people think sales is a numbers game. That's why most people are broke at it.

Your buyers don't need more information, they have the internet. They don't need a demo, it's on YouTube. They don't need another pitch, they've heard a thousand this month. What almost nobody offers them is a partner who understands their world from the inside. That's the only edge left in modern selling. And it's wide open.

The framework

Three postures of revenue. Only one scales.

Posture 1

The Vendor

Competes on price. Gets RFP'd. Squeezed at every renewal. Interchangeable, and knows it.

Posture 2

The Consultant

Competes on expertise. Earns respect, but gets hired for projects. The clock starts, the clock stops.

Posture 3

The Partner

Competes on outcomes. Gets introduced. Renewed without RFPs. Called before the budget is even announced.

The method

The P.A.C.T. Method.

Four moves that turn a transaction into a partnership. It's the spine of everything in the playbook.

P · Point

Aim your unfair advantage at the one buyer who can actually use it.

A · Align

Tie your offer to the outcome they're measured on, never to your price.

C · Co-create

Build the proposal so it mirrors their win, not your feature list.

T · Tend

Work the relationship so one signature compounds into a decade.

The product ladder

Three ways in. Start with the free Brief.

1
The Partnership Brief
Free weekly newsletter, one tactic, one deal story, 5-minute read. Start here.
Free 2
The Million-Dollar Partnership Playbook
The full 12-module flagship masterclass + toolkit. Includes the AI bonus module, with the AI Partnership Engine available as an add-on.
$497 3
1-on-1 Deal Strategy
Private office hours on your live deals. Two calls a month plus review between.
$2,000/mo
What people are saying

Results from the other side of the table.

[Placeholder testimonial. Swap in a real quote about a specific win, the shift from selling to partnering, or a deal that closed. One to three sentences works best.]

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[Placeholder testimonial. A concrete outcome or number lands hardest here, e.g. "landed a partnership I had been chasing for a year." Keep it in their voice.]

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Title, Company

[Placeholder testimonial. Ideal is a named person with a recognizable role or company for credibility. Short and specific beats long and vague.]

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About

I've spent 15 years on the other side of the table.

Partnerships for the Los Angeles Dodgers, Detroit Pistons, Therabody, Velocity Black (acquired by Capital One), and OneTeam Partners, with deals across Apple, Porsche, the NFL, and American Express. Somewhere in those hundreds of conversations I learned the one shift that changed everything: I stopped selling and started partnering. Read the story →